Beauty tricks for a confident smile


Millions of Brits Lack Confidence in Their Appearance

• Only 15% of women think they are attractive
• Valentine’s Day beauty tips to boost confidence
• Over a third (34%) avoid smiling due to being too self-conscious

Research from White Glo

New research commissioned by the teeth whitening brand White Glo reveals 83% of Brits are lacking confidence in their appearance. The results suggest both men and women are self-deprecating with women being the hardest on themselves. Only 15% believe themselves to be attractive compared to 19% of men.

The research also shows attractiveness is believed to be the key to happiness, a successful career, and a good love life.

“Over a third (34%) are so self-conscious of their teeth, they avoid smiling altogether”‘

Nearly half of 18-34 year olds (49%) admit they would be happier if they were more attractive, with 54% of this age group believing their friends are more attractive then they are.

A smile is often thought to be an indicator of attractiveness. Research confirms this, as almost half (49%) of respondents notice a smile and find them attractive. Adding further to this, 45% believe white teeth make someone more attractive.

Despite a bright white smile being a known way to increase attractiveness, over a third (34%) are so self-conscious of their teeth, they avoid smiling altogether. Surprisingly, 41% of 18-34 year olds also claim having better teeth would make them more outgoing.

Beauty tricks for a confident smile

White Glo highlights easy beauty tricks for a confident a smile in time for Valentine’s Day.

1. Perk up your skin
Add a light bronze glow to your skin. The contrast in colour will give the illusion of white teeth.

2. Skip staining drinks
Stay clear of red wine on your Valentine’s date to avoid a magenta hued smile. The cracks in enamel will allow the pigmentation to settle on teeth and soak your smile after just a few sips.

3. Glow and go
Try teeth whitening strips (like White Glo’s Bright Nights) which dissolve on your teeth in minutes, for an instantly whiter smile.Photo by bruce mars from Pexels Rock red lipstick
A scarlet hue will cancel out yellow tones. Adding a gloss will further highlight your pearly whites.

5. Turn to Charcoal 
Switch your usual toothpaste for one with whitening properties. Or even try an activated charcoal toothpaste to show off a smile your Valentine’s date won’t be able to ignore.

 White Glo’s dental expert Jordan Kirk, explains why teeth insecurities shouldn’t be a concern. “These results are part of the wider research we are doing in the UK and it is surprising how many people still worry about their teeth, especially when at home treatments are so widely available on the high street. Make sure you pick one which promises results in a short space of time ( – ok this is their PR bit – like White Glo’s Diamond Series, to ensure you are happy with your smile in time for Valentine’s Day.Jordan continues, “For anyone looking for real results, everyday whitening toothpaste will complement any at home treatments you try. Look for a professional standard whitening toothpaste, which you can find in most supermarkets these days.” To find out more about looking after your teeth go to White Glo 

The research was conducted with 2,000 UK Adults via an online consumer panel Vital Statistics between 6th and 11th December 2017. 


Disclaimer: Broke Girl in the City has no official or affiliate links with White Glo.