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A successful #veganuary launches has to the vegan sausage roll from Greggs. In London the new Greggs vegan sausage roll reportedly sold out straight away. It has caused a massive commotion on social media, with the Greggs sausage roll trending on Twitter.

Greggs – PR Launch

Greggs have always been a master of PR and social media. Nothing quite brought their launch to everyone’s attention than the enraged tweet by Piers Morgan. It sent Twitter into a frenzy and once I saw this trending I couldn’t help pick up on the launch new story. Genius and well played by Greggs.

Vice, The Sun all have covered the launch. Not surprised. Just look at what their PR team sent to journalists: a sausage roll in an Apple branded box.

The Piers effect

Our Verdict?

Not bad! Obviously I am going to prefer the original version. Great PR win all round though. What do you think? Leave your feedback in the comments below.