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Posting a card

These red letter boxes are popping up across London to help combat loneliness this Valentine’s Day

If your heart needs warming this February, keep an eye out for the little red post boxes popping up around London from today. They’re part of a campaign launched by experience gift company Red Letter Days to help combat loneliness and spread a little love by encouraging the public to write Valentine’s Day cards to individuals who might not otherwise receive one this February 14.

Over one fifth of the UK’s population admit that they are always or often lonely, which amounts to a a whopping nine million individuals across the country. Red Letter Days are harnessing the Valentine’s Day tradition to spread love and warm wishes to those who might need reminding that they’re not alone.

The postbox at the WeWork

Send your love to a total stranger

As well as sending cards to romantic partners, Red Letter Days want the public to take a moment to write a card to a total stranger whose day will no doubt be brightened by a thoughtful message, well wishes, or funny story.

Cards can be posted, with the envelope unsealed, in one of ten bespoke Red Letter Days’ post-boxes, which can be found across London, Manchester, Liverpool and Birmingham thanks to the generosity of offices, galleries and shops who have offered to house them. The cards will then be delivered to specially selected groups and individuals on Valentine’s Day. If you can’t make it to one of the official locations, you can post a card instead to a dedicated address.*

I was made aware of this campaign as I work for a company, which are housed by WeWork in Bloomsbury. The London locations for this campaign have been provided in association with WeWork, who have volunteered their space as part of the campaign. Mathieu Proust, WeWork UK & Ireland’s General Manager, said:

“We’re excited to be partnering with Red Letter Days on their Valentine’s Day campaign this year, and are looking forward to seeing members of the public visit a participating WeWork and join our members in supporting this worthy and heartwarming mission.

“WeWork fosters collaboration amongst its global network of 400,000 members every day, and we know the powerful impact our community has in the neighbourhoods and city where we operate. It’s wonderful to think we can come together to spread cheer and thoughtfulness to the wider community, and this campaign offers a great opportunity to make Valentine’s Day a positive occasion for everybody.”

Red Letter Days’ Alison Vickery, says:

“For many people, Valentine’s Day is a fun and joyful occasion centring on love, affection and kindness. But for others, Valentine’s Day can exacerbate feelings of isolation and loneliness.

“This is why we’re encouraging members of the public to write a heartwarming message to a complete stranger this year, to help make Valentine’s Day an uplifting occasion for all. If you’re buying a Valentine’s Day card for your romantic partner, why not buy an extra one and post it in one of our special letterboxes? Your small and selfless act of kindness will make a huge difference to the recipient’s day, week, month and maybe even their year.

“It only takes a minute to write a card and spread some love; so we’d be delighted to see people taking the time to get involved, by sending message to somebody who might not otherwise enjoy the day. Help us make Valentine’s Day about more than just the romantic loves in our lives – by celebrating the love and kindness humanity can so easily show one another.”

Primary school card

How to get involved:

  1. Grab a Valentine’s Day card, write a kind and thoughtful message to an anonymous recipient, and post it in one of Red Letter Days’ letter boxes (not a Royal Mail one!) in an unsealed envelope.
  2. You can also write a message on the spot using one of the cards provided alongside each letter box. Please note there are only a limited number of cards available in each location, so buy your own to avoid disappointment!
  3. Should you be unable to make it to one of the post box locations, post a card to ‘Red Letter Days Campaign, c/o Keyboards & Dreams, Ground Floor, 34-35 Hatton Garden, EC1N 8DX’, where a member of the Red Letter Days team will keep it safe and deliver it to somebody who’ll greatly benefit from your kind words
  4. Share a photo of yourself posting your card on Twitter, Instagram or Facebook, tagging @RedLetterDaysUK and using the hashtag #SpreadTheLove. Five people will be selected at random to win a Red Letter Days voucher for him or for her, which they can redeem on a once-in-a-lifetime experience of their choice!
Writing cards Valentines

Card writing tips:

We suggest including your name, age and a bit about yourself in your message, and don’t forget to wish the recipient a Happy Valentine’s Day! All cards will be vetted, so keep messages positive, friendly and sensitive, and leave envelopes unsealed.

Flagship Post Box Princes Street

Red Letter Days’ bespoke red letter boxes can be found in the following locations, all of whom have generously volunteered their spaces as part of the campaign:

  • Salvation Army store, Princes Street (by Oxford Circus), London W1B 2LQ
  • Birmingham Museum & Art Gallery, Chamberlain Square, Birmingham, B3 3DH
  • St Johns Market, St George’s Place, Liverpool, L1 1LY
  • WeWork, 8 Devonshire Square, London, EC2M 4YF (near Liverpool Street Station)
  • WeWork, Aviation House, London, WC2B 6NH (near Holborn Station)
  • WeWork, Keltan House, London, E8 4RU (near Broadway Market)
  • WeWork, Waterhouse Square, London, EC1N 2SW (near Chancery Lane Station)
  • WeWork, North West House, London, NW1 5PU  (near Marylebone Station)
  • WeWork, Medius House, London, W1F 8BH (near Tottenham Court Road)
  • WeWork, St Peter’s Square, Manchester, M2 3DE