Amazon’s Home of Black Friday pop up event in London

The Black Friday Sale

This year, the Black Friday Deals Store will be open from 00:00 on Friday 17th until 23:59 on Sunday 26th November.

Amazon will have new ‘Deals of the Day‘ every day throughout the period, ranging from Amazon devices, electronics and pet supplies to kitchen and home & garden items. There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – introduced throughout the sale, with new deals becoming available as often as every five minutes.

Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, will have an exclusive 30-minute early access period to all Lightning Deals.

Customers can also shop using the Amazon App, which is designed to make shopping fast and easy. In fact, last Christmas, more than 70% of Amazon customers worldwide shopped using a mobile device. In the Amazon App, customers can find where their parcels are in seconds, use camera search to quickly find the items they want by pointing at an item or barcode, and set Watch-a-Deal alerts.

Hundreds of small businesses and artisans selling on Amazon Marketplace and Handmade at Amazon are offering thousands of deals this Black Friday. Amazon’s fastest delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the UK population and provides an ideal selection of gifts, gadgets and Christmas treats which can be delivered in two hour delivery windows or within 60 minutes in selected postcodes.

“Customers tell us they love getting extra low prices so they can save on their Christmas shopping. This year we have hundreds of small businesses from our Marketplace offering great deals on their unique and creative products, making it even easier to find perfect gifts with our Black Friday sale” said Doug Gurr, Country Manager, “We’re making Black Friday more fun than ever by holding our first ever Home of Black Friday pop up in Central London and have just released our TV advert which features our iconic boxes having a sing-a-long to celebrate the festive season.”

Some of the most popular Black Friday deals last year included Fire TV Stick, FIFA 17 and Amazon Echo Dot.

Amazon is hosting a four day ‘Home of Black Friday’ pop up experience in central London to celebrate. For the first time since bringing Black Friday to the UK in 2010. Customers will be invited to explore the best of Amazon’s Black Friday Sale and Amazon Prime. Try their hand at a range of games to win prizes. Take part in one of the many themed workshops, from foodie fun to crafts tutorials. Visitors to the ‘Home of Black Friday’ can also sample new products and get advice from gifting and lifestyle experts.

Black Friday, which falls on Friday 24th November, has become a highly-anticipated date in the UK shopping calendar and the unofficial kick-off of the Christmas shopping season. Check out Amazon’s Countdown to Black Friday deals.

Home of Black Friday Pop Up

13 Soho Square, central London
Tuesday 20th – Friday 24th November

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