Body image comes at a cost

image: Bruce Mars

Body image comes with a cost to mental and financial wellbeing

When employers look to identify the drivers behind staff-related pressures, they naturally focus on workloads, team dynamics, and even harassment. Difficulties at home such as relationships, bereavements, and other problems will affect how an employee feels at work too. We rarely see them considering ‘body image’ perceptions as a drainer for wellbeing. Yet this is something that

Last year alone. 1 in 3 adults said they were so stressed about their body image, that they felt overwhelmed and unable to cope. 

Sam Fuller, CEO of The Wellbeing Project

Sam Fuller, CEO of The Wellbeing Project

This year’s Mental Health Awareness Week (13th-19th May 2019 #MentalHealthAwarenessWeek) focuses on body image. CEO of The Wellbeing Project, Sam Fuller, gives her view on how this transcends into wellbeing at work:

“Body image can affect people of all ages and have a direct impact on both their mental and financial wellbeing. There is often a perceived or real expectation of how someone should look and dress both at work. As well as socially within friendship groups, creating real pressure to fit the mould. Social media constantly reminds individuals how they should look and dress. Anxiety levels can spiral and confidence plummets. Along with self-esteem and belief as they try to keep pace with the changes and cost to their wallet.


“Furthermore, concerns over body image can lead to financial debt, as millennials overspend on items to build and enhance body confidence, with clothes, make-up and material items used to boost this perception. ‘Fast fashion’ has introduced a rise in throwaway items and the need to replenish them constantly with new brands, colours and shapes. We have seen employees’ clothing/accessory purchasing patterns change, now filling their online ‘baskets’ and pressing ‘buy’ at one minute past midnight on payday. Clothes, aesthetic treatments and even gym memberships come before food, evidenced by the reported rise in the uptake of free fruit or subsidised meals at work towards the end of a month

“This high and fast spend on ‘personal’ items fits with rising concerns over body image. Obviously, not all financial burdens are related to image-conscious purchasing, but we do know that a large proportion of employees are struggling to make ends meet.

“We know that wellbeing support is on the radar for many employers, but we’d like to see this pushed to the forefront and made actionable. Mental health will not be disappearing, so enabling employees to develop and build their own resilience and wellbeing is key to how they respond to these rising worries and pressures. Those employers who embrace this approach will reap the rewards with a workforce that is more engaged, connected, happy and focused.”