I am whole

Digital Detox Day #IAMWHOLE Isn’t it time we re-evaluate our relationship with our devices and social media?

Digital Detox Day

DIGITAL DETOX DAY | 5th September 2020

Digital Detox Day will take place all over the world on 5th September, when we will be asking people to step away from their phones for one whole day.

The Royal Society Of Public Health found social media is more addictive than smoking and alcohol. Using social media for more than two hours per day is associated with poor self-rating of mental health, increased levels of psychological distress and suicidal ideation.

Isn’t it time we took a step back to re-evaluate our relationship with our devices and social media?

Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices.  The campaign is a collaboration between LUSH, Zoe Sugg, and #IAMWHOLE.

#IAMWHOLE #DigitalDetoxDay


Currently, in the UK and Ireland, nearly one million children and young people have a diagnosed mental health difficulty.

#IAMWHOLE is an anti-stigma mental health campaign developed in partnership with the NHS and YMCA with the aim of encouraging young people to speak out and seek help by:


Starting conversations
with young people about
mental health


Educating young
people on
mental health


Encouraging young people
to share their experiences of

mental health

“It seems the more connected we are, the more disconnected we feel”


I AM WHOLE Presents: Digital Detox Day.

#IAMWHOLE, a mental health campaign fronted by Jordan Stephens from the Rizzle Kicks, together with Zoe Suggs aka Zoella and LUSH launch Digital Detox Day (DDD) on September

Switch Off

Many of us suffer from some form of anxiety or mental health issue. With our over-reliance on social media to stay connected, we have become addicted to our phones and technology. I personally take my phone everywhere. I wake up and scroll through Twitter to read the news. Whatsapp for personal messages. Twitter, Facebook and Instagram for my own messages as well as Broke Girl in the City. In a world where we are always switched on, today is a day when we switch off.

How to get involved?

You can join the DDD campaign by drawing a circle on your palm with the word ‘off’ and post it on your social media with the hashtag #IAMWHOLE before September 4 to signify your participation in this worldwide detox and focus on the importance of taking days off for better mental health.