TESCO opens its first-ever pub to celebrate the Coronation.
· Ahead of Their Majesties’ Coronation this weekend, supermarket Tesco is encouraging the nation to ‘do good by going to the pub’ as it opens the doors to its first-ever public house, The King in the Castle
· Open in central London from today (4th May) for the two days leading up to the Coronation. All proceeds will go to the supermarket’s charity partner, The Prince’s Trust. Founded by The King in his former role as The Prince of Wales to support young people across the UK
· The Coronation-themed menu, which features products from the supermarket’s limited-edition Coronation food range, has been curated by the Tesco Executive Chef team, with highlights including Camilla’s King Prawn Curry, The Prince’s Crust Pie and a trifle-inspired bellini
· Tesco is encouraging people to come together with friends and family and celebrate the Coronation for less, with drinks, appetisers and two or three-course feasts at affordable prices
· According to the supermarket’s research, on average, each UK adult spends £92 over a bank holiday weekend, rising to £136 amongst 18–44-year-olds.
· With three Bank Holidays taking place in May, the pub will offer an affordable option for those looking to celebrate the Coronation in London
Ahead of the Coronation this weekend, supermarket Tesco is encouraging the nation to do good by going to the pub as it opens the doors to its first-ever public house: The King in the Castle.
Located in London’s Farringdon, The King in the Castle invites people to come together with friends and family, whether marking the historic occasion or simply making the most of the long weekend. All proceeds from the pub going to the supermarket’s longstanding charity partner, youth charity The Prince’s Trust.
Open today and tomorrow (4th and 5th May); the pub offers a Coronation-themed menu featuring products from the Tesco limited-edition Coronation food range. Available in-stores nationwide now, those hosting their own celebrations at home can enjoy party staples, including pork pies and trifles, with Tesco donating £250,000* from proceeds of the range to The Prince’s Trust.
In celebration of people marking the crowning of Their Majesties, the menu at the pub, which has been curated by the Tesco Executive Chef team, also features twists on classic celebration dishes, nods to the royal family and inclusive options for all.
The pub offers both daytime and evening Coronation menus.
Highlights from the daytime menu include a Royal High Tea, with a tea-inspired cocktail served in a teapot, along with cakes, scones, and both King Prawn and runny egg Burford Brown sandwiches, with the latter being a nod to the King’s rumoured favourite sandwich and love of boiled eggs.
Other daytime highlights include Coronation-themed Ploughman’s platters, sweet treats, snacks and nibbles. Larger bites on offer include a Coronation King Prawn Sandwich, and a plant-based ‘Prince’s Crust’ Pie, named after the supermarket’s charity partner, The Prince’s Trust, to whom all proceeds from the pub will be going to. The choice of filling is a reference to the King’s rumoured fondness for flexitarian eating.
Prices start from just 50p for sweet treats and £1 for nibbles.
In the evening, guests can enjoy a gastropub-style elevated dining experience with a selection of starters, mains, desserts and cocktails. Highlights from the evening menu include Camilla’s King Prawn Curry, in reference to the Queen Consort’s rumoured partiality for spicy food, along with a Roast SIR’loin Steak and cocktails that include the King’s rumoured favourite tipple. A gin martini served with a crown-shaped lemon twist and a trifle-inspired bellini.
Prices start from just 50p for sweet treats and £1 for nibbles. Along with daytime options such as £8 Ploughman’s platters and a Royal High Tea and teapot cocktail for just £10 per head. While evening options include Camilla’s King Prawn Curry served with fragrant basmati rice for £6, and a Roast ‘SIR’loin Steak with Balmoral Sauce served with Jersey Royals, onion rings, tender stem broccoli and roasted vine tomatoes for just £10.
One in six (15%) UK adults cite ‘going to the pub’ as a way to get together.
According to the supermarket’s research, one in six (15%) UK adults cite ‘going to the pub’ as their favourite way to come together with friends and family, rising to a fifth amongst Londoners (20%) and 25–34-year-olds (21%). However, according to the supermarket’s research, on average, each UK adult spends £92- rising to £136 amongst 18–44-year-olds- over a bank holiday weekend. So with three taking place in May, The King in the Castle is offering an affordable option for those wanting to maximise the long weekend.
Capturing the nation’s celebratory mood, The King in the Castle is decked out in stunning hanging floral displays and bunting throughout the venue. Outside the venue is a sampling station for passers-by to try bite-sized portions of the menu, such as the Coronation King Prawn Sandwich and Coronation-themed cupcakes.
Tesco released the recipes for some of the dishes set to be served at the pub.
So that even those who can’t make it there in person will be able to enjoy a taste of the menu at home. Tesco has released the recipes for some of the dishes set to be served at the pub, including Camilla’s Curry, The Prince’s Crust Pie, and Royal High Tea.
Bookings for the pub sold out in a matter of hours. However, walk-in sittings are also available.
Alessandra Bellini, Tesco’s Chief Customer Officer, said: “The Coronation is a historic moment, and we want to help our customers celebrate it. As one of the most enduring parts of British culture, pubs have traditionally been an important part of local communities, so a pub felt like the perfect way to bring people together to mark this special occasion and enjoy delicious food. What’s more, we’ll donate £250,000 from the sales of our limited-edition Coronation range in-store, along with all proceeds from the pub to The Prince’s Trust, so we can all enjoy food that tastes good and does good.
“Tesco and The Prince’s Trust have worked together for 5 years, so this is a wonderful way for us to highlight their incredible work and help them continue supporting young people across the UK for many years to come. Whether you’re planning to celebrate the Coronation at home with your own party or join us at our pub, we’ve ensured that everyone can enjoy a royally-good weekend.”