Euros 2021

It’s coming home: The UK set to spend £397m on Euros kickoff weekend

It’s coming home: £397m to be spent over Euros kickoff weekend

It’s coming home: £397m to be spent over Euros kickoff weekend

England fans are set to spend a whopping £397m this weekend as the Euros kick off their group stages! 

All eyes will be on the England and Wales game this weekend, with 5.1 million people predicted to descend on pubs and other venues showing the matches – £63m is forecast to be spent in pubs alone!

Highlights:

  • The UK set to spend £397m this weekend as Euro 2020 championships begin
  • Fans preparing to watch at home this weekend will spend £334m on food, drink, merch and even new TVs
  • 5.1m people will head to pubs to watch this weekend’s matches – including England v Croatia on Sunday 13th June and Wales v Switzerland on Saturday 12th June

Breakdown of spending:

  • £189m to be spent on food this weekend
  • £108m to be spent on drink
  • New TVs will set the nation back £20m
  • £17m predicted to be spent on merchandise

Football fans are set to spend £397m this weekend as the UEFA 2020 European Championships (Euros) kick off their group stages.

A report from VoucherCodes.co.uk, carried out by the Centre for Retail Research (CRR), predicts that all eyes will be on England and Wales this weekend. Brits will be stocking their fridges and filling pubs to watch the big games.

This weekend alone, 5.1 million people are set to descend on pubs and other venues showing the matches – with a forecast spend of £63m.

An additional £334m is forecast to be spent by those preparing to watch games from the comfort of their living rooms this weekend. The biggest portion of this spend is set to come from people stocking up on food (£189m), drink (£108m), merchandise (£17m) and even new TVs (£20m). 

After an extra-long wait for the return of the Euros, it appears fans will spare no expense to ensure they get the best view of the beautiful game. VoucherCodes.co.uk reports a 506% increase in searches for TV package deals and a 368% increase in searches for TV discounts in the last two weeks, compared to the two weeks leading up to the start of the Euro 2016 tournament. The savings site has also seen a 495% increase in searches for broadband package deals as fans ensure they don’t miss a minute of the action due to poor wifi connection.

With the Euros delayed for a year due to Covid, it comes as no surprise that football fans are so excited for the first games to kick off this weekend.

Anita Naik, Lifestyle Editor at VoucherCodes.co.uk

It’s clear from the predictions and huge numbers of people searching to upgrade their tv and broadband, that a huge number of people are planning to cheer on our teams from the comfort of home this weekend. If you’re joining in the revelry, make sure to check VoucherCodes.co.uk for offers on everything you need this weekend, from supermarkets to home entertainment.”