UK Landlords are joining forces to encourage young people to register to vote – rewarding them with a free pint if they do!
The ‘Vote This Year – Get Free Beer’ campaign was launched by pub and bar owners in Bristol in response to the snap election, held June 8, 2017.
All you need to do is register to vote online and then take the confirmation email to one of the participating bars on the website as proof. A central system checks this so that you can’t claim more than one drink.
The aim of the campaign is to raise awareness amongst their younger customers and get them involved in the political process. “Cheers to a brighter future!” – whatever your political preference.
“cheers to a brighter future!”
There is a traditionally a lower turnout in younger adults. In 2015, there appeared to be no significant increase in turnout among young people from the previous election in 2010
18 to 24-year-olds are almost half as likely to vote as those aged 65+ .
More people didn’t vote in the last election than the total votes for any of the main parties.
Joby Andrews who is from event bar specialists Refresh West and the landlord of a number of Bristol pubs kickstarted this campaign.
“I was apathetic and not engaged when I was younger and didn’t vote as I didn’t see the point, but with what’s going on around the world and here in the UK these days it seems more important than ever.
I’m motivated by this to try and get people, especially the young, to engage in what will massively affect their futures and register to vote.
If they love beer as much as I did back then, a free pint will hopefully encourage them to register, so when it comes to polling day on June 8 it’ll be much easier for them to vote and make their voice heard.”
Pubs across major cities such as Bristol, London, Liverpool and Manchester have signed up to give newly-registered voters a free drink. More are joining every day from all parts of the country.