Why perfume is not all, it’s cracked up to be.

Why perfume is not all, it’s cracked up to be

By Kim Brookes, Perfino

I spent much of my life in thrall to women of style, poise, and elegance, trying hard to absorb a tiny bit of their ‘je ne sais quoi’. I studied French at university, spent a year living in Paris, and a summer working for lords and ladies on the Riviera, lapping up all the influences. It seemed to me that the one core ingredient to achieving sublime elegance was perfume. I am now much older and wiser and can see clearly through the fog of fragrance the terrible truth of our modern perfumes; what they are and what they do. And it’s not very elegant.

Everyone loves to smell good and attractive, even to the extent that we become suckers for the marketing maestros of the perfume industry. Perfume is a US$27billion industry with strong motivations to sell sell sell, but it is beginning to show its dark underbelly as the world starts to care more about what we put in, and on, our bodies, where it comes from, how it is sourced, and its sustainability in its broadest context.

The perfume story has its origins in nature.

Thousands of years ago, the ancient Egyptians and Mesopotamians created balms for religious ceremonies and burials using fragrant plants, resins, and other natural ingredients. As the extraction of fragrance can involve huge amounts of seasonal or rare ingredients, they became prized and were typically only used by the wealthier ancients.

In the fourteenth century, Hungary Water was invented in Hungary! The novel addition of alcohol to scented oil blends made the water popular and more affordable. By the eighteenth century, perfumes really took off in France. People were generally suspicious of disease-carrying water with inevitable consequences for personal hygiene. These fabulous-smelling blends kicked off the industry that we now know, with strong connections to Grasse, which had the perfect growing conditions for some of the principal ingredients.

So far, so good, but the twentieth century saw a sharp increase in the demand for perfumes, and in turn, this presented a huge commercial opportunity. To meet this soaring demand and to ensure that favourite perfumes always smelt the same, it was inevitable that it would become a mass-manufactured product. Perfumes were now derived not from natural ingredients but from synthetic ingredients which smelt similar to natural ingredients, or indeed nothing like anything natural but something you might like. On top of that, synthetic perfumes were far cheaper to produce, to the extent that the liquid in the bottle can represent as little as 2% of the cost of the perfume you buy; a little insight into how it has become a $ 27 billion industry.

At the heart of the industry, there remain experts – the noses.

You can spend many years training as a perfumed nose with one of the big fragrance houses, but you will probably only come across natural ingredients in the first year or so. After that, you are essentially a chemist, playing with a host of molecules, deconstructed from nature, reconstructed to suit certain demographics, geographic tastes, or the desire to smell like a magic garden on a sunny day. It has very little to do with nature and more to do with the appeal.

A rose, which can comprise over 200 different molecules, will change its fragrance depending on growing conditions, rainfall, where it is grown, and how it is harvested. So not surprisingly, when you buy a rose fragrance, it is highly unlikely that it has been anywhere near a rose. There are also a host of natural products that are so delicate that the essential oils are super expensive and really not affordable for most of us. I believe Jasmine, Neroli, and Rose are three of the most expensive oils or absolutes and are incomparable with anything made synthetically.

We know it’s not natural. We know the advertising is hoodwinking us, but what still remains largely unknown is how harmful perfume is, around 80% of which is alcohol. This is the bit I find intriguing. As a consumer, you do not know what is in your perfume or any fragrance that declares perfume as an ingredient. This is because the industry is allowed to keep this trade secret close to its heart for fear of copycats, but also because the ingredients can be a very long list of chemical combinations with very long names, which will remind the consumer how unnatural it is.

So, I hear you ask if we don’t know what’s in it, how do we know it is safe?

There are rules, safety conditions, and compliance with cosmetic regulations for what touches the human body. Each perfume is safety assessed based on its long list of chemicals to ensure that there is not too much x, y, or z, which may have been proven to be carcinogenic, hormone disruptive, or simply an active allergen. This essentially means that the Department of Health and the Department of the Environment doesn’t get too involved, calling it a self-regulated industry.

Essentially, the safety of fragrance chemicals is not determined, monitored, or safeguarded by any governmental agency. Instead, the fragrance industry has been trusted to self-regulate and establish its own safety guidelines for the use of fragrance chemicals through the International Fragrance Association (IFRA) and its research arm, the Research Institute for Fragrance Materials (RIFM).

There is an inherent conflict of interest when an industry self-regulates the products from which it derives profits, exacerbated when most safety studies on fragrance ingredients are unpublished research papers conducted by major fragrance manufacturers.

The industry handpicks RIFM’s “independent” Expert Panel and reviews safety data on fragrance ingredients that have been fully compiled and curated by RIFM staff. 

So, it’s not easy to connect what you as an individual identity as a health concern when you don’t know what is in a fragrance, and even harder to pinpoint which combinations might be affecting your own personal chemistry.

In the absence of chemical ingredients disclosure by fragrance houses, there is little to go on in terms of specific scientific studies, although Prof Anne Steinemann (PhD Stanford) has published various studies on, including The prevalence of fragrance sensitivity in the American Population which showed a third of the surveyed population has a fragrance sensitivity detrimental to their health, including headaches, breathing difficulties, adverse health effects, and skin irritations.

IFRA does publish Standards that implement bans and restrictions on certain fragrance ingredients, but we all have different chemical make-up, and there are no guarantees that these regulations prevent the Russian roulette from wearing perfume on your skin.

The industry only reacts when certain ingredients are shown to cause harm. Maybe they are scaled back or maybe banned, but this is quite rare and utterly misleading as a guide to safety. I was always rubbish at chemistry, but I learned at school that combining molecules can change their nature and behaviour. So, if you have multiple ingredients in a perfume, they are considered individually. Clearly, there must be a risk here. I have been told by people in the industry that it can cost over £ 2 million to do a study on the safety effects of chemical combinations and that it usually only follows a significant outcry.

You may be beginning to see why I am so appalled by the nature of perfume, however fabulous it may smell. This knowledge, and various stories of the drying nature of alcohol on the skin, allergic reactions, and the impossibility of wearing perfume on your skin if you suffer a skin condition, has led me to look at alternative ways to smell great without putting an undisclosed chemical concoction on your skin.

So, if you are concerned about the health implications, here are my tips for a safe scent experience without ever putting those pesky chemicals on your skin, causing a fit of sneezing, or irritating those around you with over-indulgent spritzing:

  1.  Wear naturally scented jewellery. It doesn’t touch your skin, is alcohol-free, and is 100% natural.
  2. Drop some essential oil blends onto a hanky or scarf and wear this instead
  3. Put some natural essential oil blends onto your COVID facemask. This is one upside that nobody anticipated!
  4. Use essential oil on your underwear – for your pleasure only, perhaps, but you will remain fragrant and not ruin your more prized garments.
  5. Wash regularly and enjoy smelling the flowers.

Smelling wonderful is such a pleasure for you and those around you, so look after your health by keeping it natural.

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