Skincare and beauty routine

Cost of Living: What beauty products would you ditch if money gets tight?

Cost of Living: Brits Reveal They’d Ditch Face Masks, Perfume and Face Exfoliators from their Beauty Routine if Money Gets Tight 

  • Out of all beauty products, face masks are the first product British women would ditch from their beauty routine if money was tight, followed by perfume and facial exfoliators 
  • Brits were more likely to remove skincare from their beauty routines over makeup if money was an issue. Face masks, face exfoliators, toner, face serum, eye cream, cleanser and lip balm all made the top 10 products they’d stop buying
  • However, 92% of Brits revealed they would consider more affordable beauty alternatives before removing products completely from their beauty routine 
  • Despite Brits happily removing other skincare products from their routine, face moisturiser is still considered the most essential component in a beauty routine, with 83% revealing they can’t live without it 
  • 93% of those surveyed revealed that they’re worried the rising cost of living will impact their quality of life 
Photo by Valeria Boltneva

With the rising cost of living, Brits are looking to cut back in all areas of their day-to-day life.

To explore how this will have an impact on our beauty spending habits, Beauty Daily by Clarins surveyed 2,000 British women to find out their most prized beauty items, and what they would remove from their routines if money was an issue. 

Beauty Daily found that face masks, perfume and facial exfoliators are a luxury, and UK women would remove them from their beauty routine if they were forced to make cutbacks. 

When looking at the findings overall, skincare was deemed less essential than makeup in light of saving money. Face masks, face exfoliators, toners, face serums, eye creams, cleansers and lip balms made up the top 10 products they’d stop buying. 

The Top 10 Beauty Products Brits Would Ditch if Money was an Issue 

Beauty ProductRank
Face Masks#1 
Face Exfoliators#3
Toner #4 
Face Serum #5 
Eye Cream/Eye Serum#6
Body Exfoliator #9
Lip Balm#10

Despite revealing the products they’d remove should money be an issue, 92% of Brits revealed they would consider more affordable beauty items before removing them from their routine entirely. Face moisturiser came in the first place, with 45% of respondents revealing they’d find a cheaper moisturiser, followed by cleanser at 43%. 

When it comes to the products British women would be less likely to find cheaper alternatives

Only 12% cited they’d find cheaper alternatives for contour products, 13% for lashes and 14% for lip liner. This further reinforces the idea that Brits are more inclined to cut costs when it comes to their skincare as opposed to makeup. 

With perfumes known to be some of the priciest beauty products, it’s not surprising that Brits would remove it from their beauty routine if they didn’t have adequate funds. What is interesting though, is that if money was not an issue – 57% of women cited that fragrance is an essential part of their beauty routine. This reveals that what we deem “essential” changes drastically when we no longer have the financial means. 

When looking at professional beauty services, the findings reveal that haircuts are the top treatment British women would stop getting done professionally at 38%, followed by hair colouring in second place, gel manicures in third place, and acrylics in fourth place. 

Sarah Joan Ross, Editor of Beauty Daily, states: “With the cost of living rising, and a lot of women around the country having to make cutbacks, these findings are so insightful regarding how we spend on our beauty routines. I will certainly be looking at cutting back on a few items, except SPF! This should be considered a non-negotiable staple. There’s also a case for looking into formulations – rich, high-tech, and concentrated products that you use less of and inevitably can last much longer could be the way to go.”   

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