Broke Girl in the City launches!
Broke Girl in the City is designed for women living, working, and making the most of city life. Because living well isn’t about spending more — it’s about living smarter.
Whether you’re building your career, taking control of your money, looking after your wellbeing, or simply searching for something brilliant to do in London, this is a space to help you live life on your terms — whatever your budget.
And yes, we’ll still always love a bargain.
What to expect…
Each month, Broke Girl in the City shares tips, advice and inspiration across Money, City, Lifestyle and Wellbeing — from managing your money and building financial confidence to things to do in London, relationships, careers and looking after yourself.
Most importantly, I want this to be a fun and supportive space.
City life can be exciting, expensive, exhausting and incredible — sometimes all in the same day. We come here to pursue careers, follow dreams, meet people, and experience everything the city has to offer.
London life
Broke Girl in the City was born in London — and this city will always be a huge part of what we do.
London can be expensive, but some of the best things about living here don’t have to cost a fortune. From free exhibitions and hidden gems to Happy Hours, restaurant offers, charity-shop finds, and brilliant things happening across the capital, we’ll help you experience more of the city without spending for the sake of it.
Because enjoying London isn’t about having the biggest budget. It’s about knowing where to go, what to look for, and when something is genuinely worth your money.
And while London might be home, the money lessons we share aren’t limited to the capital. Whether it’s saving, spending, budgeting or building financial confidence, our Money tips are designed to help you make smarter choices wherever you live.
Money, Money, Money
Money isn’t about spending as little as possible. It’s about feeling confident about where your money goes — so you can spend on the things that matter to you, save for the future, and still enjoy your life now.
Read the Money Monday series for top tips for your personal finance.
Life can be expensive.
This website is about helping you make your money work harder — without forgetting to actually enjoy your life.
Do something you love
Life isn’t just about work, paying the bills, and getting through your to-do list. Make space for something you love, too.
Whether that’s building a career you’re excited about, starting a side project, getting creative, travelling, seeing more of London, or simply making more time for the people and things that make you happy – it all counts.
You don’t need to have everything figured out, spend a fortune, or completely reinvent your life. Sometimes it’s about taking one small step towards something that feels like you.
Broke Girl in the City was created from something I loved doing – writing, sharing experiences, and finding ways to make city life work for me. So I’ll always champion following your ambitions while still being realistic about money and life.
Your life doesn’t have to look impressive to anyone else. It just has to feel good to you.
Do something that you love, and that makes you happy.
If you’re not having fun, you’re doing something wrong
Groucho Marx
Sometimes friendship is the only therapy we need.
City life can be full of people and still feel surprisingly lonely. Having people around you who you can laugh with, talk to, and turn to when life gets difficult really matters.
When you’re busy, stressed, or going through a difficult time, it’s easy to retreat from the people you care about. You don’t always need to have the right words or explain everything that’s going on. Sometimes a message, a coffee, a walk, or simply spending time with someone you trust is enough to feel a little more connected.
Friendships don’t have to be perfect, either. People move, relationships change, and new friendships can appear at completely unexpected stages of life.
Make time for the people who make your world feel a little bigger, brighter or easier to navigate — whether that’s friends, family or the people you’ve chosen to have in your corner.
Turn an Idea Into Something Real:
I had the idea for Broke Girl in the City for over ten years before finally deciding to turn it into a blog.
This photo was taken in Parsons Green, where I was living at the time. I remember buying myself a latte, sitting down, and putting my first ideas for features on paper.
I didn’t know then what Broke Girl in the City would become. I just knew I wanted to create something that brought together the things I cared about — money, London, lifestyle, and living well.
Don’t waste your ideas. Have some fun with them! Sometimes the thing you’ve lived through becomes the thing you have something to talk about.
A Little Note From 2026
Broke Girl in the City launched in 2016 as my guide to living a fabulous life on a budget. Ten years later, the idea has grown up with me.
These days, being a Broke Girl isn’t about defining yourself by what you don’t have. It’s about being smart with what you do have — building financial confidence, experiencing more of life and creating a life that feels good on your terms.
You don’t have to be “broke” to belong here. Living well isn’t about spending more — it’s about living smarter.
